EPI-55: Know Yourself: Stay Small To Go Big!
Back Story Development
Done right, the micro creates the macro.
Quantum Physics people!
The small stuff is what builds the big stuff.
I recently bought two courses teaching how to market on LinkedIn, created by Justin Welsh.
As part of the process, Justin had me fine tune my back story.
This is your “elevator pitch” and is to be used any time anyone ever asks, “What do you do?”
Now, the interesting bit here is, I already HAD an incredible back story.
But another one’s been built since.
And my two backstories are intertwined
Briefly: I beat bipolar without using meds. What came before, during and in the handful of years after was all mind blowing.
Then I grew tired of what sharing my story was bringing me.
It’s been over 17 years since I considered myself bipolar. There hasn’t been anything left that in me that could be called that.
And sharing my story was bringing me people who were desperate and broke.
Not the ideal situation with which to build a career.
But I KNEW that the most powerful part of my entire story WAS the bipolar part!
Well, this all got sorted out a couple years ago, when I hired Rhonda Hess to help me see a way forward.
And hence, helping high-functioning bipolar people became the new career focal point.
Fast forward to now: Justin wanted me to fill in a template describing my back story.
And the way he suggested to do it was new to me.
And it unexpectedly helped me clarify, in the deepest, yet most succinct way yet, what my “new” back story was.
This refinement actually improved how I saw myself, sharpened who I already knew my new market to be, and gave me an all-around awareness that even forced a few changes to my website.
I became more aware!
And doing that is something I always espouse to others.
You don’t usually have to change too much to do better, to feel better. You just need a fresh look at what already exists and then act in accordance with your latest priorities.
NONE of that got said in the podcast! LOL
But what I did make clear was, the more specific you can get about who you serve and why (and be brutally honest about this), the bigger the effect will be on your overall attempts at success.