EPI-51: LinkedIn Much? (Know Where Your People Are)
Who Are You Looking To Help And Where Do They Congregate?
My ultimate goal, in the broadest sense, is to never be an employee again.
I aspire to more than this.
But this particular affliction is one I hope to fully be inoculated against as fast as possible and until I’m dust.
I Intend To Own My Reality In Full
This means I must completely own my income source.
This means a business.
And I Want To Work As Little As Possible
To an employee, this sounds like fantastical heresy.
The concept of value vs. effort is a foreign tongue to them.
Let me clarify:
How you earn income is not the same as “work.”
They do NOT mean the same thing. They can. But that’s not what I’m after.
I want to work with people of my choosing, who can afford to pay me what I need to live life my way.
And who do stuff I am excited to be a part of, not simply stomaching.
If I want to work a long day, or many, I can.
But I won’t have to!
So where do clients who can help me achieve all this hang out?
LinkedIn, for one.
And I’ve recently been on a tear, working my way through paid courses and sifting through free content within LinkedIn itself, to learn how to find people who match my needs.
My folks are not in Facebook looking at videos of God knows what, or bitching about politics, or sharing pics of their meals, or…whatever other inane shit goes on in there.
My folks are looking to excel and that means LinkedIn.
You May Need To Market Somewhere Entirely Different
Possibly even Facebook, my shitty personal views aside.
(I am aware that there’s value in there too. Obviously. But the chatter one must endure to find it damages my chi.)
But whatever you do as a bipolar prone creator, one thing you must do (and I can help you) is learn where your ideal folks are gathering.
Create a “storefront” so they can see what you’re all about and if you can actually help them.
Then go talk to them.
Just click the “READ MORE” text below for the transcript!
Hey, this is Ken Jensen. I beat bipolar disorder in an all natural fashion back in the mid 2 thousands. And believe it or not, that’s not even the coolest part of my story.
What I learned through that process and what came next and how that applied to bipolar and why bipolar was ever even part of the process, was mind blowing to say the least.
Bipolar has hidden within its strengths. I’m gonna show you what I mean and how they’ve shown up in my life so you can do the same.
Hello, bipolar prone creative types. This is Ken. Welcome to the bipolar Excellence podcast. This is episode 51. LinkedIn much. So I’ve had me quite a row.
Lot of goings on going ons going ons. I’m not sure with LinkedIn over the last Well, I don’t know. The last few days in particular, I’ve been driving hard to build my presence on LinkedIn and polish it off and learn the ins and outs.
It’s it’s been a lot of work And the reason I’m sharing this is well, when you get the message out, you’re you wanna get it to the people who can both serve you best and who you can help best.
Now honestly this is moreover this is more about what I feel serves me best. The reason I picked LinkedIn was because people on LinkedIn are seeking partners to do business with and help to do their business better.
It’s mostly all about business. There’s far less fluff and chatter that you would find on pretty much every other social media platform.
Most of those don’t appeal to me be they they just don’t. They’re just a waste of my time. And honestly, I can get sucked into inane blather josh as easily as everybody else.
I will sit and scroll through things and get highly emotional about stuff that has no bearing on my life and yet motion emotionally involved I do become.
That’s stupid. And I’m I’m I’m just as easily influenced by by all the rest of you. Like all the rest.
Yeah. It’s It’s an annoying thing to be aware of about oneself, but at least I’m aware of it. Facebook in particular, I go in there because there’s a lot of people that message me there and it’s the only way they they contact me.
So I check out I check on what those people are doing and I have trained myself and it was not easy to not even glance at the what do they call it the timeline?
I breathe better. My heart beats less rapidly if I never even look into that thing. So LinkedIn for what I’m trying to do, for what I’m ultimately trying to do, I’m trying to put this together.
I have notes. I have notes. I never have notes. But there was a number of things that happened today and over the weekend and within the last week or so even before the last episode that pertain to this LinkedIn issue.
I wanted to make it clear. This might not directly apply to you but the spirit of the thing will.
I’m looking for a high ticket coaching clients. That’s how I want to run my life. I want a life that allows me to get paid extremely well far better than any job ever could, exponentially better than any job ever could.
And the kinds of people that can afford to hire me at that level are doing things I desperately want to be a part of.
Desperates are rather overly emphatic word, a little bit hyperbolic, but I don’t think it’s all that far off. I’ve said before how I was part of a media production commune. That’s how they referred to themselves in the halls.
I was part of something where the 50 or 60 small companies that were in the 3 floors of that building all worked together to a certain degree and they had to agree to that in order to even pay rent and be in the building.
At least that’s how it was when I was there. The holeways at that place positively crackled with electricity and potential.
I swear to God, you could feel it. You could feel the excitement in the air. Every now and then some kind of celebrity used to show up in the halls of of any sort. Anybody famous for doing whatever.
And you never knew which office they might be headed to to do some kind of work, but but It was a cool thing to walk in and see a famous singer, famous actor, famous politician, famous author, famous painter.
There was a band in there of some sort. No longer remember who they were because it wasn’t my music, but but they were very cool guys to talk to.
There was a movie producer in there. Who I made friends with who was just a fucking wild man, and and he didn’t give a shit who knew it.
And he was successful. On the Independent movie front and he was such a blast and pure pleasure to talk to and hang out with. And he taught me a lot of things.
I wove my way through almost every business in that building looking for ways to be of use and just hanging out like a groovy. This is going back some years and and I I want something like that back in my life.
I have pieces of it now with some people and I’m looking to expand on it. That’s why I’m in LinkedIn. People are doing big things on LinkedIn. Some people are on LinkedIn looking for a job.
That’s fine and I can even help those of you that are Wanting to do that, you you want a job and somehow bi polar’s in the way or you’re looking to see if your bipolar aspects can help you get employed they can, but you need to handle things well.
You need to present yourself in the right way so that the big glaring ugly stigma of bipolar doesn’t get in the way of the your hiring process.
But essentially I’m looking to work primarily with other up and coming or established business owners.
It’s been very stressed Linkedin is something I’ve only ever dabbled in lightly and whenever I dug in deeper with all my experience with everything online, it still flaunt enough that I I just couldn’t get that enthused to even push harder than I however much I did.
Up until recently, and I ended up taking a course, and it was weird how I got to there. There was a gentleman named Adrian Shields lives in Spain. Sounds like he’s from Australian.
Australia, I have no idea if that Australia part’s true, Adrianne, if you ever hear this. I apologize. I’ve been studying a lot of his free material on his blog, on his website, which I found through LinkedIn.
He mentioned 1 guy in particular that helped him figure something out about about content creation and automation for the use within LinkedIn that gentleman’s name is just Justin Welsh.
Justin is not in my industry at all but creating content is creating content and I bought 2 of his courses.
1 is just how to use LinkedIn period and and I finished that yesterday. That was a hard slog. That was college that was college study time kind of stuff.
Something I haven’t done in quite a while that that like consuming that amount of knowledge as fast as I did and then putting it into play. It was very draining but very satisfying once I got all the major pieces completed.
Here’s another course that is just about making content which I haven’t even touched yet and my buddy Adrian mentioned that that’s who taught him how to do it.
I have dug in deeper and Adrian stuff and realized I’m gonna probably get his course as well because there’s differences about Adrian.
He he helps primarily call coaches and consultants. That’s me. Justin has more to do with selling software and working with business to business sales and things.
It’s more of a corporate It’s it’s it’s not in it’s not in my my wheelhouse. So both men brought solutions to the table for me that I am so grateful for. So that’s what I was working on.
Now I’ll mention this next thing. I guess by way of 1 of your veteran, you should know this. And 2 for the rest of you that are not veterans, You never know who is part of a group that helps somebody that like like you.
You’re you’re somehow in need of whatever they offer. In my case the VA offered a free year of premium LinkedIn. Which unlocks all kinds of tools to help somebody make the most use of LinkedIn possible.
If you don’t buy, you get you don’t get to play. I have been aware of this for a long time. I don’t know how long this has been available, but I’ve been aware of it for a long, long time.
And I wasn’t committed to using LinkedIn yet because I hadn’t settled out into my mind and heart just how hardcore I was taking this on the business side.
I I knew how hardcore I wanted to take it in an abstract sense. And all I can say is over the last week, I committed to something new.
In LinkedIn, is where that commitment’s being placed. So I I got all excited when I remembered about that link. When you get the VA newsletter, it only has about 4 and a half thousand links on it. It it’s so helpful.
It’s it’s not helpful. But as someone who’s used to researching and sifting through tons of knowledge and and and just everything trying to find answers. I know how to scan a really complex page and the things I want leap out at me.
So I finally got the that in, and that’s like 20 some odd bucks a month. So there’s like 02:40 a year I didn’t have to spend. And this time, you know, a year from now, 02:40 is going to be nothing.
I will I will gladly and easily cover that that bill at that time because LinkedIn I know enough about LinkedIn that it’s it’s where I belong. So enough about LinkedIn directly I think. Right? Yeah. Looking at my notes.
Another in other cool news on the Apple Podcast directory. When you do a search for somebody for a podcast, you throw in a keyword and they’re not gonna present everyone that has that keyword associated with their show.
They show like somewhere around 30 potential shows that have that keyword connected to them in my case bipolar.
And based on however their algorithm works, you either do or do not show up in that directory. When I first launched this podcast, I showed up within a week.
I was excited. I thought I was off to the races. I didn’t know a whole lot about how that worked. Well, that didn’t last very long. I made a couple 2, 3 episodes and eventually I was I was never to be found in there again.
Then a couple 2, 3 months went by and I popped up again and then a little a little after that was when my dad passed. And threw my world into a big well, everything slammed shut on on on the the business and websites of things.
I wasn’t podcasting. So for many months, I wasn’t in that directory at all because I would still check obsessively just out of curiosity to see if I was in there, and I just I just wasn’t anymore.
Since I’ve started, podcasting regularly again and I I think due to a few other things I do on my site that feeds the Apple thingamajigger I not only started showing up in that directory again.
I’d say for maybe 2 weeks, I’ve been in it all the time.
Now that’s where they show list shows. Above that they list episodes. I don’t know why but I never I never showed up in that that short stack you gotta like click to open up the entire list.
I never showed up in that short stack, so I was trained to not even bother looking at it. No reason. That’s just how I did it. So I go in there, not too long ago maybe 4 or 5 days ago.
And episode 50 as an episode, all by itself shows up in that list. Terribly exciting time in the pod studio for Kenny, what I saw that. In that 1 episode, it’s the only 1 right now, but 1 episode has stayed put.
It’s listen, I’m only just so much further down the road than some of you I’ve laid in an extreme amount of ass and squeeze blood out of rocks when it comes to money to put this all together and run it and afford it.
And any validation that you’re on the right track and winning is deeply satisfying and you’re gonna have to do a lot of work and hang on in faith before these little notifications even appear, but you you’ve got it you’ve got to do what everyone else doesn’t You keep going.
You keep learning. You keep pushing. Don’t stay in your comfort zone too long. I’m not a type a person where I could just go go go, marine or not. I don’t have that in me. I’m I’m like bursts I’m project minded.
A beginning and end, I can work myself real hard through the middle if I know when the end is coming. And then I don’t wanna do anything or I can’t do anything much for quite some time while my battery recharges.
So When I see these little things that show I’m winning, deeply satisfying and it and it refills my my my hope my hope battery.
The let’s see. What was the other thing I saw? Oh, and my stats So I use who do I use Blueberry? I use Blueberry to host the podcast itself.
You don’t wanna you don’t wanna host movies or anything with with audio on your website. If you’re gonna go that route, it eats up too much bandwidth. For your host slows your website down, does a bunch of other things.
You you have to host through some other company where their servers, their computers just hold that massive amount of data, and they’re built, they’re designed to provide it at speed.
Your website can’t do that. So blueberry is my podcast host, and they have stats.
They have a separate stats website and my dashboard with them. I can click to it from my website And the other day, IIII feel I shouldn’t jinx myself, but based on what I do understand so far, I’m I should be in good shape.
The best I’ve done as of now in the beginning of 20 23, I get like 30, 40, 50, downloads on 1 particular day, very thrilling stuff in its own right.
And then it starts quickly dipping down and on the lower double digits down in its singles. And then every now and then, you know, an episode lands, it’s especially well and not that I get another spike.
I got 1 of those spike charts. And the other day the oh, and the the blueberry stats thing doesn’t always update correctly or in sync with my website.
So I’ll see some numbers and and they look a little little low, a little disheartening, and then by the end of the day or the next date.
They refresh themselves and I find out, no, all kind of shit happen. It just takes a system a while to catch up. Something like that just happened.
I had almost 400 people listens, 400 listens to something. What am I so it’s multiple. I don’t know. And it’s only registering in 1 area of the stats website and it’s been driving me crazy because it’s the New Year weekend.
It’s an it’s a 3 day weekend. The I I’m I’m assuming this thing needs Tuesday when those guys come back to their office to straighten it out and make sure it updates well.
I’m waiting for a solid confirmation that I had like a like a 7 or 8 times increase in listenership on 1 particular day.
The 1 number keeps holding. Yeah. I’m up to 2300 and some odd downloads. And I have I’m running at about 82 percent of those downloads.
Are episodes that have been listened to 75 to a hundred percent. I believe that’s out of this world. I don’t I don’t think I don’t think most podcasts get people listening to that much of an episode in general on most podcasts.
Like I gotta look it up to find out, but I know that has to be through the roof. So that’s very exciting. The only other thing I really wanted to mention separate, I’m onto a new topic now.
In episode 50 which is where I explain why I believe in bipolar people’s ability to do great things. I wrote about mania on the website and in a podcast directory, but I I didn’t actually address it.
I don’t think hardly at all. In the episode, I slid slid right past that fact. Mania definitely is a problem if it’s running the day the moment, your life, mania is just crazed activity that is just It’s a bottle rocket without a tail.
It’s no good. Light mania could be helpful depending on how well you have a handle on it.
But I just wanted people to be sure or to be I wanted to make understood that I am aware When I say I believe in bipolar people’s ability to do anything, that mania does play a part and if it’s too much of a part, you’re you’re not gonna create anything subs it’s not gonna work well.
It’s just not gonna work well. For all kinds of reasons. So part of what I’m I’m about is working with high functioning.
So a big part is high functioning bipolar people. So I just wanted to make that clear if you come my way and we’re gonna work together. That’s something I’m gonna search for.
I’m gonna ask you if that’s a thing if that’s if that’s going on And even if you can afford to hire me directly as your coach, if I get to sense that Manny is playing too much of apart in things, I can’t help you.
You need the other side of things. You need the therapeutic help or, you know, whatever. Something other than coaching and it wouldn’t be fair of me to take your money thinking, you know, what whatever.
You got the money and you’re on fire and it’s all fun and exciting because it is. But I’m not gonna I’m not here to do that.
I need to know that when I help you, you are for the most part in a solid frame of mind Would a clear enough head and the way we’re we work together makes sense and nobody takes advantage of anybody.
I have had less shinier moments as a human in the past or I’ve been in desperate desperate times where I just needed money And I’m talking about anything now where I’ve let people hire me and it’s it just sours.
It sours usually in more than 1 way. Feeling get hurt. Reputations can get damaged. It’s just it can get ugly.
And I don’t want that ever again and then and I sift for that as much as possible with how my website’s designed I hope that people by the time they get to a phone call with me where we see if we even match, they already know that I’ve made it clear that you you need to have your shit together to a high degree, or we just can’t work together.
And you and and you need a more help in the areas that are not mine.
It’s a way I keep me safe and to a degree I keep you safe. I will end on I have spent thousands to sometimes tens of thousands of dollars while manic seeking answers to my problems.
Back into bipolar days, which was from which was for me prior to 2006. It’s it’s choppy, it’s messy, it’s stressful, money runs away from you like water down downhill. It’s it’s bad and I I won’t take part in it.
I won’t do it to you and I won’t let you do it to yourself. If you get to a point where you pick up that phone and we have a discovery call to just see if we wanna work together, I’m gonna be looking for that.
It’s how I keep us both safe. I don’t need 1 slim penny that bad. And I don’t want to hurt anybody through my own over eagerness or greed or or just Well, more like over eagerness. It just everything sounds so good.
We go. It has to be a a damn near perfect fit so that we both stay safe and I just I just wanted you guys to know that that’s part of how I approach what I’m doing with you. Should you get to that level with me?
On the on the other far end of the scale, I have courses and there’ll be more courses and other offerings that I have planned if you don’t wanna coach with me or can’t and you’re just looking to see what I’m all about, there’s gonna be very minimally priced stuff just to give give you a hand and get to know me better.
But I I do want to have things available for those of you that are hurting that can help you.
It’s not gonna be my coaching. That’s not where you’re at. This show this show has drawn people to me that simply are bipolar and are hurting, and I knew that that would happen. It’s it’s been problem for me as a business builder.
It’s been very hard up up until recently to figure out how to approach this to separate myself from that and to to not get myself wrapped into something I shouldn’t and to also mitigate you know people’s expectations so that they don’t hope for more than I can give But there are things I can give an offer that will be of help to those of you that just are still in the storm.
Just know that it’s it’s gonna be digital stuff that you consume on your own and I I won’t and can’t have a part in helping you use any of it in a direct sense.
That’s not what I’m about anymore and really I found out the hard way nor should I ever have them. So this is all you chalk this up to knowing yourself.
You don’t really know yourself until you try something. You’re gonna face this too even with my help. You need to try things to learn. You can’t sit around and try to make things perfect and then launch them and it all works.
That’s just not how life is. If you’re old enough you already know this, there’s no way to learn but go out and do. You’re gonna fall on your face more often and not gonna be wrong more often than not.
You’re gonna make assumptions that just aren’t true more often than not. I do it to this day. But this day, I am established in such a way that I would have never dreamed possible 10 or 12 years ago when I started all of this.
What I have learned, what I feel comfortable with sharing and how well I know that I know it, how deep my understanding is of different things.
And the really cool experiences and people that have come my way because I kept trying and going even when I didn’t know what the hell I was doing, It’s been worth it, and I wouldn’t have got here if I hadn’t have done it.
Even with my help, you’re gonna end up doing the same but with my help, you should shorten your learning curve and when there is a car crash of a learning experience, I’ll help you heal faster.
Alright, guys. This 1 went longer than I thought it would, but lots to share.
And that’s it. Brain is tapped. I am done. I am in a good place. I thank those of you out there. So so much for tuning into the show. This is a lot of hard work to fit in. It’s a lot of effort. I don’t always feel like doing it.
And I do it because we need each other. If I don’t do this, we’re both suffering for it. So ultimately, I’m glad to be here for you. And I’m supremely grateful that you’re there for me. Alright guys, be well.