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“OMG! Will You Just STOP Already?!”

One of the hardest things I’ve routinely faced on my entrepreneurial journey, is knowing when to say when on a failed project.

This could be:

• Any business idea that’s simply not earning enough, or any income.
• A side gig that helps you survive but keeps you from working on what will make you thrive.
• A new business based on a skill you have but don’t enjoy using.
• A partnership, in anything at all, that has revealed your partner to be less shiny than originally thought.
• A partnership where you end up doing most of the work.
• Volunteer work that keeps you from feeding your family better.
• The current iteration of whatever message you have and/or whatever people you picked to send it to.
• Anything that requires constant outlay for little to no return.
• A job you should’ve walked out of long ago but you got comfortable.
• Any people in your life whom you pursue, help and fawn over, hoping they’ll one day make it all worth it.

There are more. But You get the point.

I’ve Lived Everything On That List

Humbling but true.

Awareness is what’s lacking when these things run away from you.

You’re in it. You can’t see it. You’re too close. You care too much.

And you’ve laid out so much ass, that it would seem criminal to not try to just push it over the top, by keeping on keeping on.

Get Third-Party Help

Ask anyone in your daily life, whom you trust enough to deliver the bad news with grace, to tell you if they think you’re martyring yourself.

They might be right. They might not be. But consider what they tell you.

Better yet, find a coach or advisor who doesn’t even know you to get your backstory and make that all-important judgment call.

For your own good.

Your heart’s in the right place. But logic matters here too.