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So I covered a handful of interesting items from my rather busy (as of late) and chaotic (as of late) life in this episode.

The key point was sharing a quote from Simon Sinek, an author and TED speaker and more.

He stated:

• The goal is not to do business with everybody who needs what you have.
• The goal is to do business with the people who believe what you believe.

Learning of this, many years ago, was an incredible moment of discovery for me.

If you really get what this means, your life will change for the better too.

It was a relief to me when I read about it in one of Simon’s books.

Think about it: how many people would at least be curious enough to want to know how I beat bipolar disorder without meds?

Even if they didn’t believe it was possible.

They’d at least be curious, I’d expect.

But many of those people either can’t do what I did, even with the tools and systems I offer.

Or they don’t believe it would even work and feel I’m full of shit, if not outright dangerous, for those who are hurting.

(Which I used to get told, here and there, btw.)

I want to make sure I’m only speaking…that’s actually speaking…to those who feel the way I do about this approach, or at least hope there’s something in it that would ease their suffering.

Enough so that they’d be willing to sign up to my newsletter and dig deeper into my world.

Out of those people would come my most supportive followers and eventually my best clients.

Which is exactly how I’ve designed the world of Bipolar Excellence to operate.

The whole thing is on autopilot.

It spits out or deters those who aren’t feeling it, so I never have to deal with people I can’t help or wouldn’t agree with.

And it draws those that match closer to me.

And that is what Simon was saying.

What might you build that could do the same?