EPI-70: The Terrifying Reality Of Life Within The Circle
The search for true focus might take you a minute.
And by a minute, I mean…years. Maybe.
But that’s not quite what I mean to say.
You start with a focus on what it is you want to do, and with who, as best as you can figure it at the time.
Then it gets refined as you get feedback from both the world and your own experiences, inner and outer.
I recently had a talk with a close, dear friend and in it, I blasted out my utter lack of desire to continue working with traumatized people.
Too negative. Too draining. Too pointless per my lifestyle requirements.
I want to only work with people who wish to soar, to climb, to leap and excel!
My friend felt the same but didn’t realize that I’d just had an epiphany.
But up until earlier today, my marketing machine has been aimed specifically at traumatized people and their stories.
Now, I AM fascinated by any great story.
But hanging around the grievously wounded and usually, actively still hurting from said wounding, has been grinding away at my spirit.
And here I was ensuring that I continue to get nothing but more of the same!
I couldn’t see it until I saw it.
Let me make clear: I am NOT against the traumatized!
I just don’t want to build a business around them anymore.
The reason I was even doing so was due to all the marketing training I’d had, up until this point.
- “Focus on a target market.”
- “Focus on what you know.”
- “Focus on your best skill set.”
But my newest coaches have been patiently teaching me that, in this day and age, the time of “the person is the brand” has arrived.
It simply means, I market…ME!
I then talk about what matters to me most, while sharing what it is I do best and how I can help others with this knowledge.
Then hire clients accordingly.
(I hope you caught what I just did there.)
So, that’s where I’m at. Revamping a bunch of my imagery and text to reflect this new understanding of who I work with and why.
A place I’ve been more times than I care to admit across the past 10 or 15 years.
But it takes what it takes.
And because I’m me and you’re not, you might just reach a stronger position much faster than I have.
Just click the “READ MORE” text below for the transcript!
Hey, this is Ken Jensen. I beat bipolar disorder in an all natural fashion back in the mid 2 thousands. And believe it or not, that’s not even the coolest part of my story.
What I learned through that process and what came next and how that applied to bipolar and why bipolar was ever even part of the process, was mind blowing to say the least.
Bipolar has hidden within its strengths. I’m gonna show you what I mean and how they’ve show up in my life so you can do the same.
Welcome to episode 70, the terrifying reality of life within the circle. This is sort of related to it was an an episode I did some time back called hurting satellites. I think this is is related.
It’s not exactly the same. But I I guess in this case, I had talked about how ideas and facts and resources and and just anything to be considered when trying to figure out a plan from moving forward on anything.
Within my head, it it it’s all it it’s I see it as satellites orbiting the planet that is my mind. And there’s a bunch of them. Some get flung off into space as I pick and choose and then the the the remainder.
The remaining group gets closer, gets tighter, together, and more close to the orbit that is my mind, and eventually it crashes into my head as AAA meteorite of awareness.
That felt ridiculous. That was too I didn’t think deep enough into that, and that was the best I come up with metaphorically right there, and then I have my answer.
And then After a while, let’s just keep with that. The the extra mass I don’t even know. This is the the metaphor is disintegrating.
Help me shit gets flung back out in into space for me to have to sort through all over again and pick and choose and tighten up the orbit there there of and get it all to come back as the next coherent plan to my head.
I’m in 1 of those right now, and that’s how it relates to the terrifying life. The terrifying reality of life within a circle, everything comes full circle. A little while back, I had a website called outsider’s Journey.
For a few different reasons, I I stopped producing on that site. And yet it was right where I wanted to be. I’m realizing that now. Some of the changes that got made since then had to take place.
But but I was on the right track. I had a conversation other day with a friend who who his friendship, I I value mightily. He’s he’s probably the best friend I got right now, and I’m I’m quite happy with that.
And we we rarely get to see each other. But in talking to him, I told him, I said, you know, he’s always wondering what’s going on with my show and and the coaching business.
And I said right now for marketing purposes, more than anything in a way to use the things I’ve been trained in the most and in reality, I’m going after trauma survivors and helping them tell a story and build a small business around their story.
And this is rational, and it’s correct for how the Internet works for marketing purposes. And a lot of coaches would tell you, you know, you gotta focus on such things. You gotta make a clear statement as to what it is you’re all about.
And yeah, you you do but there’s a few things. I’m finding that 1 of my longtime coaches Jason Leister and 2 of my newer coaches, which is Dan Co and Justin c Scott and a few others. They don’t pin down shit.
They talk about their philosophies and how they wanna live their life. And then within their their podcasts and their websites, and their posts on LinkedIn, they may clear what it is they’re they help people do.
And really, it’s just they have their own way of helping people market themselves to the world and create a business off the back of that.
A brand you’re the brand. And I’ve been absorbing that thought, rehashing it, and kicking it around. You’re the brand. This is not my idea. I got this in particular from Dan Co and Justin c Scott.
III don’t know if Justin says it like that, but they’re buddies in real life and I think they became buddies after finding each other through their marketing efforts They just realized they resonated and they they teamed up.
This is a thing I want to have happen out of my podcast in my marketing. I wanna find other people that just wanna partner with me in some kind of way. Even if it’s just what do you call it? You know, like a mentors group.
I’m blanking on the word brain brain something storm something brainstorming You all sit around and help each other figure out problems to your to to your business and life needs because you, in general, agree with how each other things, even if you’re not doing the same exact thing.
Master Mind Group. Thank you. Master Mind Group. So I had to finish that. I wouldn’t have been able to sleep well tonight.
Part of what I’m doing is to just find my mastermind group. Now I found it quasi so by by talking about the guys I just did and what I learned from and how, but I’m not with these guys in real life.
1 day I might be. Who knows That’s not why I’m saying this. I’m just saying I want 1 of these groups even if it’s just a couple of people. I have something like it in at a lower level in my real life.
But it’s it’s not used for anything other than friendship which is great. But I, you know, I’m talking about going going at at scale building business and back to my friend. I told him because he’s fascinated by what I’m doing online.
He’s fascinated. And I said, you know, dude, I’m getting fucking sick and talking about trauma. I have to deal with it all day in my day job, and I’m I’m I’m fucking sick and tired of it.
I I want a a lighter day. I I know things won’t be trouble free. That’s life. Nothing’s fucking trouble free but I’m directly asking for traumatized people to be in my life, and dead is the opposite of who I want in my life.
I have nothing against traumatized people, and I’m they’re gonna come my way anyway. Particularly, I think, because my shows called bipolar Excellence. This draws a lot of bipolar flavored people my way. Now that’s fine.
And I and I don’t think I can at least not anytime soon get away from bipolar and my title because it is the it is the nexus point of my entire life. It it helps I prove all my other points within context of pre during and post bipolar.
I I don’t think I can get rid of it. And as bipolar people come my way, 1 of the cool things I am finding. This this this is new. I I know some of them know, but I don’t know if all of them do.
But, you know, I don’t I don’t talk about bipolar much anymore at at least as far as like fighting it and dealing with it because I don’t want to. I learned the hard way you draw unwell people who also have no money looking for help.
You can’t build a business off. It has nothing to do with me or them. It’s just not a good business model. And it’s not how I wanna live. I I don’t. I wanna be with champions who are trying to climb the mountain of success ever higher.
I don’t know how high III plan on taking this, but haven’t reached the point where it’s exhausted me yet. And it’s not even like to measure piles of money or anything.
It’s just the excitement of being on large extensive projects that are heading somewhere cool. With groups of fascinating people who just will will not cannot settle for an ordinary life.
That’s what I’m after. I have to have it. So just the other day, talking to my friend, I’m like, III think something just happened and talking to you. I I’m fucking done with with drawing trauma to me.
All they ever talk about is quitting a job I’m on so I can get the fuck away from it. And he actually said, yeah. Me too, man. I’m I’m tired of it. He goes, I want I wanna do something more positive with my life.
I’ll say 1 more time. This has nothing to do with the people who are feeling traumatized. Nothing. It’s just not how I wanna live and I need to make that clear in my marketing.
So recently, I just recently about 20 minutes ago, I finished the beginning of this this latest pivot and all I really did is on LinkedIn, I changed trauma survivors to the word outsiders.
That’s it. Outsideers, the world needs your story, create an online business to share it with others. And then in my about page on LinkedIn, which is linkedin dot com slash I n slash Ken Jensen.
My about page, I only had to change the top of it. I’m not gonna I’m not gonna bore you with a reading that. And change just change the the the the the opening and the and the list that fought follows right under that.
And looking at it, I really love it. It’s it’s what I’ve been doing even as I say I do other things. This list really nails who I’m looking to talk to and why, because I I’ve been doing it.
I just never fully focused on I didn’t focus correctly on this. And I’ve been trying to I’ve been trying to square peg into a round hole the the situation into this podcast.
And I I think I’ve done that well enough. People have responded well to that. They get it. But until just now I didn’t realize how how far off the mark I still was and it was really just by a demographic, a title, 1 word, trauma.
Not doing trauma anymore. If somebody comes my way that fits all the rest of my my needs as a coach and a business person and and it’s it’s based in trauma that’s different If it fits, let’s run with it.
It’s still interesting to me. But I’m not going to draw just that to me any longer.
I refuse And I gotta tell you, look at Anvil fell off my my back when I made this decision, and I thought hard about it. The the intro to the beginning of this podcast, it doesn’t change anything.
I had bipolar and I beat it, which is mind blowing enough for a lot for for, you know, a number of reasons. It’s the the biggest 1 being it’s technically impossible according to the powers that be. But then I say right after it.
That’s not even as part of my story because it’s not. There have been a lot of things happening to me in my my day to day life, my non coaching life where I’ve been picking up on how people respond to me and why.
And also how these people reference my bipolar past in relation to how I am now.
There’s something different going on that I dig. I’m I’m I’m getting perceived the way I want. Just in regular life when I’m not talking to anyone who might be a potential client or or who is an actual client.
And now it’s helping me reshape what I say online so that I can get the correct clients for how I wanna live my life This is all in an effort to make clear to you you need to do the same.
And if any of you have been awesome enough to follow along on this journey with me for any number of months or years.
You’ll know that this is something I’ve been fighting with forever. It’s it’s it’s like an eternal It’s an eternal and eternal battle that I’ve always been struggling with, but getting ever closer to the truth.
What it is in my heart that I wanna do with my life. And now with respect, to the nexus point that is bipolar for me.
Now I’m feeling comfortable. Another lesson to be pulled from this is so many coaches are gonna tell you so many things. And they’re all actually, they’re correct if they work for you. I’ve said that before.
There’s a lot of good coaches that say completely opposite things. I’ve had coaches that were in opposition to each other and I trusted both sides equally, powerfully. This is a thing you’re gonna run into. You probably already have.
And when I found the when I found Dan Co and and Justin c Scott and saw how they pitched their information and themselves and and how they made clear, I am the business, which is I I’ve known this and could not fucking clarify it to my satisfaction online.
Particularly because at my age, I’ve been trying to beat the internet so to speak for decades.
I’ve got too much training in me and, you know, it’s an old dog new tricks kind of thing except I am capable of learning new tricks just not easily if you’re younger.
If you’re listening to someone like me, be like, well, I haven’t lived as long as him and been through all the things and solved all the problems and learned all the shit he’s learned, You’re right, but you also have less to unlearn.
If you if you pay attention to what I’m doing as I go forward, if you follow the whole thing and see how it changes.
If you follow the people I mentioned, they’re all younger than me. This is something that’s been blowing my mind lately.
My my my longest running coach Jason Leister, he I always blank on a website name because he’s pivoted a number of times to growing ever larger and getting ever cooler and ever more purified in his message as well, which which is what I’m doing and in part have learned from him.
He’s at damn it. What do you call himself now?
Sovereign business dot org. I followed him from all the way back when his website was client sucked dot com. He was complaining about how I have all these shitty clients. And and over and and that’s where I felt I was at at that time.
I was sick of what was happening to me with the people I was drawing my way. What they were paying me to do. How little they were paying me how hard I was working and not getting appreciated for it and all this shit.
Eventually, Jason and I both evolved into something more more adult more mature. I’m more aware of your clients like all the life around you is a mirror of your thoughts.
You’re drawing things to you. You’re literally making the world come true the way you believe it ought to be. If you have shitty clients, it’s because you wanted that to be so.
You need to unknit within your heart and mind and soul why that is. So as I started saying, Jason’s like, I don’t know. He’s somewhere around, I think, 15 years younger than me.
10:10 at least. I think it’s a little more in 10. And he’s been helping me for years. I paid him more than anyone else for for actual coaching and his free his free newsletter on sovereign business dot org is something.
If you like me, you need to get him into your head. But again, he’s much younger than me and then I find these other guys on LinkedIn.
They’re far younger than me. I’ve already lived twice as long as them. And and of course, I do know shit as as much money as they’re making and as cool as the things they’ve done in their life.
I’ve done mind blowing shit and succeeded in areas they haven’t even experienced yet. That’s just living. That’s not a I’m better than them or they’re better than me.
But they are better than me in in that. They’ve arrived at some very powerful conclusions a whole lot quicker than I did. That is not something that I need to defend nor should you if you are in this same boat.
These things take what they take. If you should you work with me, it’s mandatory that you get your Colby index a index a, I think they call it report and also your human design chart red.
Those 2 things will explain clear, crystal clear. Why anything in your life has been hard for you as it’s been, and it’s different for everyone’s.
You cannot judge I can’t I can’t see myself as a failure for taking just living 50 years 54 years and and not making anywhere near the money.
These guys dead, I’m I’m coming to value so highly made. Back 1II was still fresh out of the marines decades ago.
It’s but I’m just saying it’s I am shocked. III kinda I can’t get around. I’m I’m shocked that there’s people out there far younger than me that that just they just figure shit out quicker.
But again, I I don’t berate myself. I’m I’m just I’m grateful that I found them. Those 2 guys in particular Dan and Justin because they have a way of speaking that resonates with me mightily. And again, they I’ve come full circle.
What do I wanna be when I grow up? And and it it just it just dawned on between that talk with my friend about being sick and drawn, traumatized people to me, which I was doing up until hours ago, on purpose.
And what these 2 gentlemen talk about with the brand is you. Just be you because no 1 else can be you. No 1 else has the skills and experiences that you have, not in the combination that you do.
Nor had the life that you had that leads to the leads that has led you to the conclusions you now have that help you peep help you to help people the way that you do or will.
I guess another lesson in there is just don’t don’t be down on wherever you’re at in this.
If you’re new based and and you’re you’re you’re thinking your age, you’re thinking lack of money, you’re thinking lack of of technical know how, Software know how. Every nothing matters, man.
You’re where you’re at. And if I’m in your ears, Hopefully for you, that’s the first step of it getting better. Maybe you’re or or I’m bolstering something that someone else that you’ve known for years has told you.
I put my spin on it, and it helps helps you make better sense of it. Dan and Justin, this just to stay with them. They don’t talk anything like I do.
Now I talk a certain way, and depending on the setting, my vocabulary can can get quite extreme. It runs very high. And Dan, at least, like, I’m I just read more of him so I and listened to more of him, but probably Justin too.
Yeah. Justin definitely. Yeah. I’m I’m I’m soaking in it now. Just just on the regular, they operated a much higher level vocabulary used than I do, but I understand it.
I just don’t use it the way they do. And and because they say things the way they do, They’re not even saying particularly except for the brand as you.
They’re not even saying a whole lot of shit I haven’t been saying for years, but they have a completely different way of saying it.
Any much more intricate and detailed way than I ever could, that helps me understand the shit I’ve already been saying. That’s kinda crazy. And I’m nothing but grateful that I found them.
I I hope that I’m that for some of you guys. That would be a nice thing to know. Right? What a nice way to wake up and not and I’ll live your day knowing that that’s happening in someone’s head.
Alright, guys. That’s long enough for been a long day, an interesting day. I did. I worked my brains out and moved my entire podcast over onto YouTube.
It’s it’s in a certain format now. You can go on YouTube and look up bipolar excellence. And eventually you’ll find it. And somebody’s been listening already. I don’t know who haven’t even until just now.
Haven’t even told anybody I’m over there. But there’s a lot more I have to do over there to make the the videos look nice and, you know, marketing and blah blah blah blah. I’m not gonna bother with right now.
I’m I’m focused now on getting into the Justin Welsh LinkedIn to 2 LinkedIn programs that I bought from him and and just doing what he says to do. But I established my presence in YouTube in a way that makes me very happy.
I understand how it works in a way I didn’t until a couple of days ago. I paid first software to get the ball rolling that I’m no longer gonna need now that I know what has to happen.
It’s it’s it’s not a big deal, but I had so much on my plate recently. I I needed something to help me get there. Now I’m there. I get that money back, and I’ll do a better job on what the software was doing for me anyway.
How funny is that? There was something else I did. 0II juiced up all the episode pages on bipolar excellence dot com. I I had I had to clean up a lot of shit.
And make some things clear to every single episode page, and it took multiple attempts as you get doing these things you get a part way in and realize something else then you gotta go back and redo the ones you just did and keep going, etcetera, etcetera.
So over the last 3 days, I had to work on the same 69 pages on my website a few hundred times. And I just sat and banged it out. It’s just drone work. It it’s not it’s not complicated at all.
You fall into a rhythm and you just do it and I I’ve so I’ve been soaking online in my website and YouTube and to a certain degree LinkedIn for the past, I don’t know, 4 days. And I am positively spent Pretty soon here no.
I lied. The podcast that I was a a guest on isn’t gonna be ready till about July. I was scheduled to be on another 1, but that gentleman had problems with something with his with his family and we had a postponed.
That’s common. And then there was very interesting woman I was supposed to interview today and somehow that didn’t come together either. I I got a bad feeling that might have been my fault because this part of my business.
It went fowlow. I was interviewing people around the time my dad died, and then I dismantled everything in that that very trying time. I had to rebuild it all, relearn it, add some new shit, and relearn that.
And I I got a bad feeling. I might have lost I’m gonna lost contact in the middle it at that in a way that might have been my fault. I have no idea, but and I’m not worried about it.
I don’t hang my hopes on any 1 thing happening. I just keep moving. I know that That person will get back to me. I’m not even worried about it. And I I’m very excited to share what she’s all about.
It’s it’s rather huge. That’s rather huge with a capital r. So I hope she still likes me and comes back. And whatever. Even if she doesn’t, like I said, I’m not holding still for any 1 person or event.
I’m just keeping moving and something’s been happening just very recent with my self solidity and my confidence and my clarity on all of this and it starting to feel really good long before the results, the things I’m doing are designed to bring are even here yet.
I’m starting to feel like a fucking I’m starting to feel like an active marine again doing the mission trained me to do in in which I am motherfucking unstoppable in true marine corps fashion.
I am feeling that way before the results I’m striving for are even anywhere close, and it feels fucking good.
Let me tell you. Alright. That’s an awesome note to end on. I appreciate each and every 1 of you that listens to these things and talks to me about it in real life.
If you love me back, go to apple podcast and give me a nice 5 star review, and go to bipolar excellence dot com, and get on my newsletter, and get that free wellness guide while that’s still a thing because I am gonna have to swap that out for something else that makes sense with my my new slightly alter path.
So grab that while it’s there. It’s very very powerful. It’s what saved my life. Alright. Be well, guys.